*Michael Jordan’s daughter Jasmine Jordan says her father would be worth TRILLIONS had NIL deals been in place during his heyday as a student-athlete.
NIL stands for name, image, and likeness. NIL legislation allows college athletes to be paid for their autographs, their own branding and merchandise, promoting products, and appearing at events.
“Maybe that first Nike deal wouldn’t have been as low as it was,” Jasmine said of MJ’s contract with the footwear giant in an interview with Footwear News. “It would have changed the game. He would have potentially approached his contracts with Nike differently. Looking at his Funko Pop collectibles or the fact that people still wear his UNC jersey, to reap the benefits from it today, we’re talking making trillions at this point.”
Jasmine serves as the basketball field rep for women’s sports marketing at Jordan Brand, Black Enterprise reports. She is hoping to empower women athletes to take advantage of the new-age benefits of NIL deals.
“Our approach to NIL has been focused on women. Also, it’s full-fledged, long-term relationships for us. It’s not about collecting whatever check that you can because you did a quick post on Instagram. If we’re signing you, we’re signing you for your college years or resigning you from high school into college and a maybe pro,” Jordan said.
Jordan noted that NIL deals are “about partnership and being valued and appreciated.”
“I’m constantly drilling that into young athletes because I never want an athlete to feel deceived. Also, NIL can really just be college. You don’t have to enter your pro years with a brand. That allows you to either focus solely on college or it allows for longevity entering the pro years,” Jordan continued.
“If done right, NIL can be beautiful. Starting with Kiki Rice and now Kiyomi [McMiller], I love what [the deals] can bring young high school athletes and beyond. My focus is [creating a roster with] a mixture of NIL plus the WNBA,” she added.
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